Introducing SecurityBakedIn: Practical Cyber Security, Baked In
Meet SecurityBakedIn, a founder-led London cyber security consultancy built around hands-on SOC, detection engineering, incident response and security engineering work.
Welcome to SecurityBakedIn, a founder-led cyber security consultancy in London built around hands-on delivery.
We started SecurityBakedIn because we kept seeing the same pattern: organisations spending heavily on security tools while their capability stood still. A shiny SIEM that nobody has tuned. A response plan nobody has rehearsed. Alerts nobody reads. The spend goes up; the risk doesn’t go down. This post explains who we are, what we do, and the philosophy that runs through all of it.
Why “baked in”?
Too often, security is bolted on after the fact - a tool bought in a hurry, a policy written to pass an audit, an alert that nobody reads. The result is cost without confidence.
Our philosophy is the opposite: security should be baked in to how an organisation operates, from the foundations up. The difference is concrete:
| Bolted on | Baked in |
|---|---|
| Buy a tool, hope it helps | Design the workflow, then fit the tool |
| Generic rules out of the box | Detections mapped to your real threats |
| A response plan in a drawer | Runbooks the team has rehearsed |
| Alerts pile up, ignored | High-fidelity signals people act on |
| Consultant leaves, capability leaves | Knowledge transferred, capability stays |
That means detection that maps to real threats, response plans your team has practised, and automation that frees analysts to do the work that matters.
What we focus on
SecurityBakedIn is founder-led, built on more than a decade of hands-on experience across security operations, incident response, threat detection and security engineering. We concentrate on four areas - and in each, the goal is a measurable outcome, not a deliverable:
| Focus area | What we do | Typical outcome |
|---|---|---|
| SOC Build & Optimisation | Design efficient workflows and improve detection coverage | Less noise, better coverage, faster triage |
| Threat Detection Engineering | Custom rules and alert tuning for high-fidelity detection | Fewer false positives, real threats stay visible |
| Incident Response | Tailored plans, runbooks, and live simulation exercises | A response capability that works under pressure |
| Security Engineering | Deploy and configure tooling, run migrations, harden infrastructure, and automate | Projects taken through testing, rollout and handover, with your team upskilled |
Each of these connects to the others. Good detection engineering is what makes a SOC bearable to work in; a rehearsed incident response plan is what makes detection worth having; automation is what stops the whole thing collapsing under its own volume.
The approach
The person who scopes your project is the person who delivers it. We build, tune and implement alongside your team, rather than advising from a slide deck. A typical engagement runs in three stages:
- Understand: we get to know your environment, the problem you’re solving and what a successful outcome looks like.
- Deliver: hands-on work, such as tuning detections, writing runbooks, building automation or implementing controls.
- Transfer: we document the work and leave the capability with your team, so the improvements last after we’ve gone.
Who we help
We work with organisations that need to mature their security operations - whether that’s standing up a SOC, taming a noisy SIEM, preparing an incident response capability, or delivering security projects such as tooling migrations and endpoint hardening. We’ve delivered across financial services, broadcasting and media, education, construction, and managed security services, which means we’re comfortable with both heavily regulated environments and fast-moving ones.
What to expect from this blog
This blog is where we’ll share the practical side of the work - the kind of detail we wish more security writing included. Expect hands-on guides to detection engineering, incident response, and SOC operations, with real query examples and frameworks you can apply, not vendor talking points. A couple of good places to start:
- How to reduce SOC alert fatigue without missing real threats
- Building an incident response plan that actually works
If you want to mature your SOC, improve your detections, prepare for an incident or get a security project delivered, let’s talk.
Frequently Asked Questions
What does SecurityBakedIn do?
SecurityBakedIn is a founder-led, London-based cyber security consultancy specialising in SOC build and optimisation, threat detection engineering, incident response and security engineering. The work is hands-on: we build, tune and implement, not just identify what needs to change.
Who is SecurityBakedIn for?
We work with organisations that need to mature their security operations - whether that's standing up a SOC, tuning noisy detections, preparing an incident response capability, or delivering security projects such as tooling migrations and endpoint hardening. We've delivered across financial services, media, education, construction, and managed security.
How does SecurityBakedIn work with clients?
We work alongside your team rather than handing over a report and leaving. Engagements typically start with a short assessment to find the highest-impact gaps, move into hands-on implementation, and finish with knowledge transfer so improvements stick after we've gone.