Introducing SecurityBakedIn – Practical Cybersecurity, Baked In

Welcome to SecurityBakedIn - a London-based cybersecurity consultancy focused on helping organisations strengthen their defences with practical, hands-on expertise.

We started SecurityBakedIn because we kept seeing the same pattern: organisations spending heavily on security tools while their actual capability stood still. A shiny SIEM that nobody has tuned. A response plan nobody has rehearsed. Alerts nobody reads. The spend goes up; the risk doesn’t go down. This post explains who we are, what we do, and the philosophy that runs through all of it.

Why “baked in”?

Too often, security is bolted on after the fact - a tool bought in a hurry, a policy written to pass an audit, an alert that nobody actually reads. The result is cost without confidence.

Our philosophy is the opposite: security should be baked in to how an organisation operates, from the foundations up. The difference is concrete:

Bolted on	Baked in
Buy a tool, hope it helps	Design the workflow, then fit the tool
Generic rules out of the box	Detections mapped to your real threats
A response plan in a drawer	Runbooks the team has rehearsed
Alerts pile up, ignored	High-fidelity signals people act on
Consultant leaves, capability leaves	Knowledge transferred, capability stays

That means detection that maps to real threats, response plans your team has actually practised, and automation that frees analysts to do the work that matters.

What we focus on

SecurityBakedIn was founded by a cybersecurity professional with a decade of hands-on experience across Security Operations, Incident Response, and Threat Detection. We concentrate on four areas - and in each, the goal is a measurable outcome, not a deliverable:

Focus area	What we do	Typical outcome
SOC Build & Optimisation	Design efficient workflows and improve detection coverage	Less noise, better coverage, faster triage
Threat Detection Engineering	Custom rules and alert tuning for high-fidelity detection	Fewer false positives, real threats stay visible
Incident Response	Tailored plans, runbooks, and live simulation exercises	A response capability that works under pressure
Security Engineering	Deploy and configure tooling, run migrations, harden infrastructure, and automate	Projects delivered to production, with your team upskilled

Each of these connects to the others. Good detection engineering is what makes a SOC bearable to work in; a rehearsed incident response plan is what makes detection worth having; automation is what stops the whole thing collapsing under its own volume.

The approach

Practical, technical, and results-driven - no fluff, just proven expertise. We don’t just advise from a slide deck; we build, tune, and deliver alongside your team. A typical engagement runs in three stages:

1. Assess - a short, focused look at where you are, to find the highest-impact gaps rather than boiling the ocean.
2. Implement - hands-on work: tuning detections, writing runbooks, building automation, standing up process.
3. Transfer - we leave capability behind, so the improvements stick long after we’ve gone.

Who we help

We work with organisations that need to mature their security operations - whether that’s standing up a SOC, taming a noisy SIEM, preparing an incident response capability, or automating repetitive security work. We’ve delivered across financial services, broadcasting and media, education, construction, and managed security services, which means we’re comfortable with both heavily regulated environments and fast-moving ones.

What to expect from this blog

This blog is where we’ll share the practical side of the work - the kind of detail we wish more security writing included. Expect hands-on guides to detection engineering, incident response, and SOC operations, with real query examples and frameworks you can apply, not vendor talking points. A couple of good places to start:

• How to reduce SOC alert fatigue without missing real threats
• Building an incident response plan that actually works

If you’re looking to strengthen your defences, mature your SOC, or prepare for the incident you hope never comes, let’s talk - the first 30-minute review is free.